"Ubwenzi Wotentha, Kukondwerera Masiku Akukumbukira 

Ii. Zokongoletsera zokongola: Kugawana mphindi zotsekemera

Kugawana kokoma: Kampaniyo imakonzekeretsa makeke akubadwa komanso kusankha kwambiri kwa zipatso za nyenyezi za kubadwa. Mu nyimbo yatsiku lobadwa, nyenyezi zotchedwa tsiku lobadwa zimapanga zokhumba limodzi, ndikuwomba makandulo ndi chisangalalo ndi ogwira nawo ntchito.

- Kuchita chisangalalo: "Nyenyezi za" nyenyezi za tsiku lobadwa "

Iii. Chikhalidwe cha chikhalidwe: chisamaliro, ulemu, ndi coutheon

① Chikondwerero chofunafuna chidwi cha zinthu zakuthupi komanso zauzimu. Zimawonetsa ulemu kwa kampani ndikusamalira antchito, kuwapangitsa kumva kuti ndinu ofunika komanso okumbukiridwa.

Kulimbikitsa chisangalalo chogwira ntchito: "Kukhala ndi moyo ndiko kuthokoza." Izi zokhudzana ndi miyambo ya miyambo ndi madalitso kuchokera kwa osonkhanitsa omwe amathetsa mavuto. Ndi mtima woyamikira, chisangalalo cha wogwira ntchito ndi kukhutitsidwa ndi kampaniyo zimakulitsidwa, ndikupanga malo osangalatsa ngati "kunyumba".

③ Ntchito zachikhalidwe zabwino: Zochita zobadwa zimapereka chikhalidwe chabwino, chonchi, ndikuthokoza